Hinweis: Dieser Kurs ist nur für Studierende der Medienwissenschaft und MA Sprache & Kommunikation geöffnet. Der Kurs ist zulassungsbeschränkt.
In modern societies, social media became an important part in people’s lives. Mediated communication research suggests that they change how people communicate, entertain themselves, participate in social activities, develop their identity, built relationships, how and what they consume, what they believe, and much more.
Recently, another significant change began: AI is assumed to conquer social media and with that, changing many aspects of media use. We already see some of the consequences and how powerful it might become in many different areas: There are virtual influencers; fashion models in astonishing appearances, almost out of this world; new electrifying songs on TikTok from musicians that don’t exist, created from sound bits of the world’s greatest hits of the past; AI videos of naked superstars or the hated ex-friend; advertisement notifications the moment I am starting to think about a purchase; my look-alike pretending to act on my behalf; a faked online appearance of my favorite politician suddenly propagating a complete change of their political agenda.
The goal of the class is to learn how a complex system like social media with all its key players, their actions, motivations, and interdependencies is affected by the introduction of a new technological innovation that may have the potential to revolutionize not only our virtual life. Students will gain a better understanding how current mediated communication research and a systemic view on social media can help to make some predictions about those upcoming changes. Based on that, students will be asked to identify and scientifically articulate significant research questions about AI in social media, that are not addressed so far.
- Trainer/in: Kirill Andreev
- Trainer/in: Axel Westerwick
- Trainer/in: Silvia Westerwick