Marketing Strategy Simulation Game – make your own decisions!
This course is divided into two parts.
In the first part the students will learn the basics of business market management by working on different topics and presenting this topics to the course. The second part is a computer aided simulation game named “Markstrat” which focuses on the managerial issues arising when operating marketing decisions. Students will be divided in teams (companies) and operate as marketing managers. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels. The seminar will be completed with a final presentation and a summary report.
- Trainer/in: Mona Frermann
- Trainer/in: Saskia Walz