Courses
Marketing of product and service innovations occurs in turbulent environments, and requires rapid decision making with incomplete information. Short innovation cycles and high mortality rates of both products and businesses pose additional challenge to the marketing of product and service innovations.
The course provides an overview of the principal concepts in the marketing of innovative products and services. Part of the course is a two days event where student teams work on real world problems with company partners https://www.innodays.org/spring2022/
If you are interested, please fill out the pre-registration form and we will keep you up to date regarding deadlines and topics:
- Trainer/in: Saskia Walz